Itaú Unibanco: A New Visual Identity for the Centennial

Itaú Unibanco, one of the largest and most respected banks in Brazil, begins a new era in its history with the introduction of an innovative visual identityThis move isn't just an aesthetic change, but a reflection of the bank's commitment to remaining at the forefront of innovation and customer service. As Itaú approaches its centennial, this new visual expression represents more than a brand; it's a symbol of evolution, tradition, and the future.

Evolution and Innovation: The Heart of the New Brand

The evolution of the Itaú brand is not a one-off event, but part of an ongoing journey of growth and adaptation. With its new visual identity, the bank reaffirms its commitment to technological innovation and personalization of services, ensuring that customer needs and expectations are always met with excellence.

The Creation Process: A Fusion of Tradition and Modernity

The development of Itaú's new visual identity was a meticulous process involving renowned design and branding experts. The approach respected the bank's historical legacy while introducing modern and organic elements. ThisThe combination of classic and contemporary is a reflection of Itaú's own spirit.: an institution rooted in Brazilian history, but always looking to the future.

Choosing Color: Orange as a Symbol of Vitality

The new color palette, with a focus on orange, was carefully chosen to reflect the bank's energy and vitality. This vibrant color symbolizes Itaú's constant pursuit of innovation and its passion for serving its customers. Furthermore, orange stands out in the financial landscape, setting Itaú apart from its competitors.

Symbol Redefinition: The Meaning of the Stone

The stone symbol, an iconic element of the Itaú brand, has also undergone a redefinition. Now, it represents not only solidity and reliability of the bank, but also its ability to adapt and transform, always remaining relevant in an ever-changing world.

Celebrating 100 Years of Legacy and Vision for the Future

The launch of the new visual identity marks the beginning of Itaú's centennial celebrations. This milestone is not only a celebration of the past, but also a projection of the future. Itaú is proud of its legacy and is prepared to face the new challenges and opportunities that the future holds.

Words from Itaú: Building on a Legacy of Excellence

Clayton Caetano, Itaú's Design Superintendent, highlights the importance of the brand's heritage and how it inspired the new visual identity. Big names like Aloízio Magalhães, Francesc Petit, and Alexandre Wollner were instrumental in building Itaú's essence. They remain an inspiration for a project that aims to make the brand more humanized, organic, and contemporary.

A Future Built on Solid Roots

Itaú Unibanco's new visual identity is more than just an image change; it's a declaration of principles and values. It represents a bank that respects its rich history while embracing innovation and the future. With this evolution, Itaú reinforces its commitment to offering the best to its customers, remaining a leader in the financial sector, not only in Brazil but worldwide.