How to pay Half off at the cinema: 5 Cards with cinema discounts!

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Perfil completo05/07/2025
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For those of you who love going to the movies, did you know there are ways to pay half price on your ticket even if you're not a student? And that's good news, since anyone can have this right.
And the way to get this right is simple. There are credit cards that guarantee half-price movie tickets as long as you buy the ticket with them.
With that in mind, in this post, we'll show you how to pay half price at the movies and use cards that offer discounts at Brazil's top cinema chains. Read on to find out how to enjoy that movie at a better price.
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Who is entitled to half-price cinema tickets?
In Brazil, half-price tickets are a benefit guaranteed by federal legislation, as established by Law No. 12,933/2013.
It gives students, seniors, people with disabilities and low-income young people (aged between 15 and 29 and registered in the Single Registry for Social Programs of the Federal Government – CadÚnico) the right to a discount of 50% on the price of tickets.
Each category has specific criteria for enjoying this benefit, which are outlined below:
- Students: Students are considered to be those enrolled in educational institutions recognized by the Ministry of Education (MEC) or equivalent body, ranging from elementary school to postgraduate studies, whether in person or remotely.
- Elderly: Individuals aged 60 or over are automatically entitled to half-price tickets.
- People with disabilities: People with physical, visual, hearing, intellectual, multiple disabilities or autism spectrum disorder (ASD) are entitled to half-price tickets, upon presentation of a document proving their disability.
- Low-income youth: Young people between 15 and 29 years old, belonging to families with a monthly income of up to two minimum wages, are entitled to half-price tickets, as long as they are registered with CadÚnico.
To enjoy the half-price ticket benefit, you must present a document proving your category.
But it is possible to get discounts and pay half price at the cinema even if you are not part of these categories.
Credit cards that guarantee half-price movie tickets
There are several credit cards that offer half-price movie tickets in Brazil. So, if you have one, you can take advantage of the benefit, paying less at the time of purchase and guaranteeing a fairer price on your ticket.
In general, you must make the purchase with the card within the network that offers the discount.
See which are the main cards that guarantee half off at the cinema:
Itaucard Cards
The 50% discount on the full ticket price applies to any film, any day of the week, whether purchased directly at the box office or online. This promotion is exclusively for Itaucard, Personnalité, and Itaú Uniclass cardholders, and is restricted to the credit function.
By using Itaucard, you and your companion now enjoy the advantage of paying only half the total price of two tickets. In other words, you can both purchase tickets with a 50% discount.
Obtaining this discount is simple: simply pay using your Itaucard. This convenience provides cardholders with a more accessible and advantageous experience when going to the movies.
You can get discounts at the following places:
- Itaú Cinema Space
- Playarte
- Cine Art
- Cinema A
Discounts are valid for Itaucard Mastercard or Visa, in all categories.
Bradesco Cards
When using the Bradesco Card, enjoy an exclusive discount of 50% on the price of tickets at all Cinemark stores in Brazil.
It is worth noting that this offer is not applicable in Prime rooms and D-Box seats.
Each card entitles you to one discounted ticket per session, providing a more accessible and advantageous experience for Bradesco Card holders at Cinemark cinemas.
You can use your Bradesco Mastercard or Bradesco Visa and make the purchase online or at the box office and guarantee your 50% discount.
Banco Pan Card
PAN customers have the convenience of enjoying exclusive benefits when using the bank's debit or credit cards at Kinoplex cinema chains.
This offer extends to PAN Elo, PAN Mastercard, Buscapé, Zoom and Consignado cards, providing not only discounts but also extending the benefits to the companion.
In addition to access to half-price tickets, when choosing PAN cards to make purchases at the candy stores and on the Kinoplex website, cardholders receive a significant discount of 20% on the PAN Combo.
This combo includes a mega popcorn and a 700ml soft drink, making the movie experience even more attractive and affordable.
This convenience extends to any film currently showing, allowing PAN customers to enjoy these benefits any day of the week, including Saturdays, Sundays and holidays, at any time.
Santander Card
When you pay for your ticket with your Santander Card, you not only get a discount on the ticket price, but you also get to enjoy perks on the popcorn combo.
Santander's SX, Reward and Light cards provide a discount of 25% on the full ticket price, while other Santander cards enjoy a more generous discount, totaling 50% on the full ticket price.
It is worth noting that the discount benefit on the Esfera Combo (Popcorn + Soft Drink/Juice) remains consistent, offering a 50% discount for all Santander cards.
This partnership between Santander and Cinépolis covers all of the chain's cinemas in Brazil, providing customers with a more accessible and advantageous cinematic experience.
Therefore, by choosing the Santander Card, you are not only guaranteeing savings on tickets, but also taking advantage of substantial discounts on popcorn combos at all Cinépolis cinemas.
Ipiranga Card
The Km de Vantagens program at Ipiranga gas stations offers progressive discounts on movie tickets, depending on the number of Kms spent at the network. Check out the available offers:
- For 100 KM + R$14 you get 1 ticket for 2D movies at Cinépolis.
- With 150 KM + R$18, you get 1 ticket for 3D movies at Cinépolis.
- From 100 KM + R$13, you enjoy 1 ticket for 2D movies at Kinoplex.
- When you accumulate 150 KM + R$18, you are entitled to 1 ticket for 3D movies at Kinoplex.
- With 100 KM + R$14, you get 1 ticket for 2D movies at PlayArte.
- And, when you reach 150 KM + R$16, you receive 1 ticket for 3D movies at PlayArte.
How do I pay half price at each cinema chain?
As we've shown, each card offers a half-price discount on movie tickets at certain chains.
Therefore, we will show you in a concise way how you can get your discount and enjoy that movie in each cinema:
Cinépolis
To ensure you get discounts at Cinépolis, you must have a Santander card. They have a partnership with the cinema.
Remembering that SX, Reward and Light guarantee a 25% discount, while the other cards guarantee a 50% discount on all films.
Cinemark
For Cinemark chains, you have more than one option:
- Using Bradesco cards guarantees you a 50% discount at the cinema chain.
- Using the Ipiranga card's KM benefits guarantees a discount at the cinema.
UCI (UCI Cinemas)
For those of you who want to watch movies at the UCI Cinemas chain, the option you have to pay half price at the cinema is to use one of the Itaucard cards.
The advantage is that all Itaucard credit cards allow you to have this discount, making it easier to pay less at the cinema.
Kinoplex
To guarantee half-price entry to the Kinoplex cinema, you must pay for the ticket with your Itaucard.
The company has a partnership with the bank to provide a 50% discount and thus guarantee customers better prices at the cinema.
PlayArte (PlayArte Cinemas)
If the cinema you want to get a discount on is part of the Play Arte network, you must purchase the ticket with an Itaucard credit card.
With it, you get a 50% discount at the time of purchase, meaning you pay half price at the cinema even if you're not a student.
With these options, you can guarantee half price at the cinema and enjoy that film you've always wanted to see for less.
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