Fixed cost and variable: what are they and what is the difference?

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Igor

With over a decade of experience in SEO and digital marketing, Igor Bernardo specializes in organic traffic strategies that deliver real results—such as increased visibility, generated...

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05/07/2025

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In the business world, understanding the different types of costs is crucial for efficient financial management. Two fundamental concepts in this context are fixed and variable costs.

However, many wonder how they actually work. Knowing what each cost is is crucial to maintaining excellent financial control.

In this article, we will explore the meaning of these terms, their differences, and present practical examples so you can better understand what fixed costs and variable costs are within a company.

Fixed and variable costs: what are they? What's the difference?

Understanding the distinction between fixed and variable costs is essential for any entrepreneur.

Fixed costs refer to expenses that remain constant regardless of production or sales volume.

Variable costs, on the other hand, fluctuate according to a company's production or sales. This distinction is crucial for financial planning and strategic decision-making.

In other words, the amount the company must pay monthly, which will not change, is the fixed cost. Similarly, the amounts that vary from month to month are the variable costs.

Examples of fixed costs

Fixed costs are expenses that remain constant regardless of a company's production or sales volume. Here are some practical examples of fixed costs:

  • Rental of physical space, whether for company headquarters, stores or regional offices.
  • Employee salaries, including salaries, social security contributions and benefits.
  • Expenses for essential services, such as electricity, water, internet and telephone.
  • Equipment maintenance expenses, such as machines, vehicles and computers.
  • Marketing and advertising expenses.
  • Insurance expenses, such as life insurance, health insurance and business insurance.
  • Administrative expenses, such as accounting, auditing and consulting expenses.

Examples of variable cost

Variable costs are those that vary with a company's production or sales volume. In other words, they increase or decrease according to the quantity of products or services produced or sold.

Some examples of variable costs in a company are:

  • Raw materials and inputs, such as the ingredients used to produce food or drinks.
  • Workforce, including payment for overtime or temporary employees.
  • Transportation costs, such as freight to transport products to customers.
  • Marketing and advertising costs, such as advertising and promotional expenses.
  • Packaging costs, such as the boxes and bags used to package the products.

How to calculate fixed cost?

Calculating fixed costs is an essential step in a company's financial management. Fixed costs are those that do not vary with the level of production or sales, remaining relatively constant over time.

Simply put, these are the steps to calculate fixed costs:

  • Compile a comprehensive list of all expenses that remain constant, regardless of production or sales volume. Examples include rent, fixed salaries and benefits, insurance, equipment maintenance, and others.
  • Add up all the identified fixed expense amounts. Be sure to include all relevant expenses to get a complete picture of the total fixed cost.
  • If expenses are paid monthly, the sum will be the monthly fixed cost. If some expenses are annual or quarterly, divide the total by 12 (for annual expenses) or 3 (for quarterly expenses) to get the average monthly cost.

How to calculate variable cost?

Calculating variable costs is essential to understanding how these expenses evolve in relation to a company's production or sales volume. Variable costs are those that change proportionally to operational activity.

See how to calculate variable costs:

  • List all costs that vary depending on production or sales. Common examples include raw materials, variable labor, sales commissions, packaging costs, and other expenses that increase or decrease with production volume.
  • Divide the total variable cost by the total number of units produced or sold. This will give you the variable cost per unit.
  • Multiply the unit variable cost by the total number of units produced or sold.

This basic formula is effective for calculating variable costs in different production or sales scenarios. However, it's important to keep in mind that some costs may vary non-linearly.

Therefore, you need to have control over your variable monthly expenses, whether through cost spreadsheets or other methods, so that at the end of each month you have the total variable cost.

Why is it important to differentiate between fixed and variable costs?

Distinguishing between fixed and variable costs is crucial for effective financial management. This distinction allows managers to better understand spending patterns, which in turn contributes to informed strategic decisions.

See the reasons why it is important to differentiate fixed and variable costs:

  • Budget Planning: The distinction between fixed and variable costs is crucial for developing accurate budgets. It allows companies to more accurately forecast costs associated with production or operations, facilitating short- and long-term financial planning.
  • Pricing of Products and Services: By understanding which costs are fixed and which are variable, companies can strategically adjust their prices accordingly. This contributes to more accurate pricing, ensuring that products and services adequately cover all associated costs.
  • Profitability Analysis: Differentiating between fixed and variable costs is essential for calculating the profit margin of products or services. This allows managers to identify areas where costs can be reduced or where efficiency can be increased to improve profitability.
  • Strategic Decision Making: Understanding the nature of costs helps with strategic decision-making. For example, if a company is experiencing a decline in sales, knowing which costs are fixed allows it to adjust operations more efficiently than if all costs were variable.
  • Expense Control: Differentiation helps identify specific areas where costs can be controlled. Fixed costs offer opportunities for effective cost reductions, while variable costs can be managed in response to fluctuations in demand.
  • Break-Even Analysis: Calculating the break-even point, where revenue equals costs, is vital to determining the viability of a business. Understanding which costs are fixed and which are variable is essential to this analysis.
  • Performance Evaluation: The distinction between fixed and variable costs allows us to evaluate a company's performance based on specific metrics. For example, operational efficiency can be measured by analyzing the relationship between fixed and variable costs relative to revenue.

Thus, differentiating between fixed and variable costs provides a solid foundation for financial management, allowing companies to optimize resources, adjust strategies, and make more informed decisions in a dynamic business environment.

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Sobre o autor

Igor Bernar

Igor

Editor-in-Chief

With over a decade of experience in SEO and digital marketing, Igor Bernardo specializes in organic traffic strategies focused on real results—such as increased visibility, lead generation, and sales. He currently heads the SEO department at Geniuzz.

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