What Is your cash flow good? Learn 3 strategies to improve it!
Escrito por
With over a decade of experience in SEO and digital marketing, Igor Bernardo specializes in organic traffic strategies that deliver real results—such as increased visibility, generated...
Perfil completo25/09/2025
6 min de leitura
THE cash turnover is one of the fundamental concepts in the financial management of any company.
Understanding and managing cash effectively is crucial to a business's financial health and long-term sustainability. After all, good cash management can mean the difference between success and failure.
In this text, we will explore in detail all aspects related to cash flow, from its definition and importance to practical strategies for improving it!
See this post:
What is cash turnover?
Cash turnover is the process of moving money in and out of a business during a specific period.
In simple terms, it represents the flow of cash inflows (receipts) and outflows (payments), reflecting the company's ability to generate liquidity to sustain its daily operations and meet its financial obligations. A positive cash turnover indicates that the company is receiving more cash than it is spending, while a negative cash turnover suggests the opposite.
Here's an example:
Imagine a clothing store that sells goods worth R$ 100,000 in a month and, in the same period, has expenses of R$ 70,000 with suppliers, rent, salaries and other bills.
This store's cash turnover would be positive at R$ 30,000, indicating that it was able to not only cover its expenses but also generate a cash surplus.
This positive balance is essential for investing in new inventory, expanding operations, or simply maintaining a financial reserve for periods of less activity.
Why is cash turnover so important?
Monitoring and controlling cash flow is essential for the financial health of any business.
Good cash flow management ensures the company has sufficient liquidity to meet its financial obligations, such as paying suppliers, employees, taxes, and other operating expenses. Without effective cash flow control, a company may struggle to meet its commitments, even if it is profitable on paper.
A lack of liquidity can lead to serious problems, including late payments, reputational damage, and, in extreme cases, bankruptcy.
Furthermore, cash turnover provides a clear and up-to-date view of the company's financial situation, enabling better decision-making.
How to analyze cash turnover?
Analyzing cash turnover involves understanding the different components that influence the flow of money into and out of a company. Here are the main elements to consider:
- Cash Inflows:
- Sales: Money received from sales of products or services.
- Accounts Receivable Receipts: Payments from customers who purchased on credit.
- Other Recipes: Includes investment income, interest received, among others.
- Cash Outflows:
- Payments to Suppliers: Money paid for products or services purchased.
- Operating Expenses: Includes rent, salaries, utilities, marketing, etc.
- Taxes and Contributions: Tax payments and other tax obligations.
- Other Expenses: Loan payments, asset purchases, among others.
By analyzing these components, it's possible to calculate the cash balance, which is the difference between cash inflows and outflows. A positive balance indicates that the company is generating more cash than it is spending, while a negative balance suggests the need for cash flow adjustments to avoid financial problems.
How is cash turnover calculated? (+formula)
Performing this calculation is a crucial step in understanding a company's financial health. The basic formula for calculating cash turnover involves the difference between cash inflows and outflows during a specific period. The calculation is simple and can be done as follows:
- Determine the Analysis Period: Choose the period for which you want to calculate cash turnover (monthly, quarterly, annually, etc.).
- Add up the Cash Inflows: Include all sources of income, such as sales, accounts receivable, and other revenue.
- Add up the Cash Outflows: Include all payments, such as suppliers, operating expenses, taxes, and other expenses.
Cash Turnover Formula
The formula to calculate it is this:
To understand better the formula here's an example:
Suppose that, in one month, a company has the following movements:
- Cash Inflows: R$ 50,000
- Cash Outflows: R$ 35,000
Applying the formula:
- Cash Turnover = R$ 50,000 – R$ 35,000 = R$ 15,000
In this example, cash turnover is positive at R$ 15,000, indicating that the company generated more cash than it spent in the period analyzed.
3 Strategies to Improve Your Cash Flow
Below, we present three effective strategies that can help optimize your company's cash flow.
1. Optimization of Receipts
Accelerating customer payment processing is an effective way to improve cash flow. This can be achieved by offering discounts for early payments, implementing stricter credit policies, and utilizing technologies such as electronic invoicing systems. Ensuring customers pay on time helps maintain a steady flow of cash inflows.
2. Efficient Expense Management
Controlling and reducing expenses is crucial to maintaining a positive cash flow. This may involve renegotiating contracts with suppliers to obtain better terms, adopting cost-saving practices, and periodically reviewing operating expenses to identify and eliminate unnecessary expenditures. Maintaining a strict budget and monitoring expenses regularly are also important practices.
3. Cash Planning and Projection
Careful financial planning and accurate cash projections help anticipate future cash needs and avoid unpleasant surprises. Creating cash flow projections based on historical data and future expectations allows you to identify periods of cash shortages and take preventative measures. Furthermore, reviewing and adjusting these projections regularly ensures that the company is prepared to handle fluctuations in cash flow.