How to assemble a raffle from scratch? See the complete guide

Participating in raffles and sweepstakes is quite common in our society, especially when the goal is to raise funds for a cause. But did you know that raffles can be a great way to earn extra cash?

In this article, we'll show you several ways to run a raffle and the details of the entire process so that it's safe and you can both raise some decent money and have good prizes to offer.

Stay tuned to the end and find out how to make a raffle.

What is a Raffle?

A raffle is a popular activity that involves selling a certain number of numbered tickets in a community to raise money for a specific cause.

Each ticket represents a chance to win a prize, usually donated by a person or company in the community. The drawing is conducted randomly, using a previously defined method, and the winner is announced publicly.

The money raised from ticket sales is used for various purposes, which are determined in advance by the person organizing the raffle.

But, similarly, the raffle can be organized for private purposes. In other words, anyone can organize a raffle and use the proceeds as they wish, as long as the purpose is clear.

How does a Raffle work?

Raffles work quite simply, which is what has made them so popular in Brazil. They're also interesting and provide fun for those who participate.

For organizers, it works like this: they must determine the prize or prizes to be raffled, as well as the raffle ticket amounts, date, and location. From there, they must sell the tickets to collect the raffle money.

If you want to buy a raffle ticket, simply purchase one ticket (or more, depending on your preference) and wait for the drawing to take place. Then, check if your number was drawn to win the prize.

How to make a raffle?

When organizing a raffle, there are several details you need to consider. Even though it's a simple activity, you should pay close attention to everything related to its operation to ensure its success.

And, because there are several details involved, we will show you step by step the main points about the raffle, such as the prizes, values and also how to set up the raffle with the certainty that it will be a success.

Making money with raffles is possible, whether it's a raffle with a name, number, or personalized.

What are good things to raffle?

One of the most interesting details about raffles is that, technically, you can raffle anything you want. This helps when it comes to sales and increases the chance of a successful raffle.

For simpler raffles, you can even use name cards (usually pink, yellow or green) that are sold in stationery stores, where you will have the names of people to draw.

And you can raffle whatever you want: stuffed animals, cookware sets, appliances, furniture, etc.

Additionally, there are raffles that run at specific times of the year. So, it's common to see Easter basket raffles, Christmas product raffles, Valentine's Day product raffles, Mother's Day raffles, and so on. These raffles usually sell well and are a sure hit.

Finally, there are raffles that use more expensive products, such as raffles for musical instruments, raffles for bicycles, skateboards or roller skates, raffles for motorcycles and even cars.

What you need to consider is that the product you're offering must be reasonably priced and appealing to the public. Likewise, you should have an affordable price that will make it easier to sell.

How to calculate the value of a raffle?

There are several factors you should consider when calculating the value of a raffle:

• Prize cost: The prize value should be taken into account when setting the price of each raffle ticket. The more expensive the prize, the higher the price of each ticket.
• Production Cost: If there are costs involved in producing the raffle, such as printing or materials used, it is important that these costs are added to the price of each ticket.
• Expected Profit: You need to define an expected profit for the raffle. This amount must be sufficient to cover production costs and still generate a profit for the raffle organizer.
• Public demand: It's important to consider public demand for the raffle. If the prize is highly sought after, people will be willing to pay more for a ticket.
• Competitiveness: If there are other raffles being held at the same time, it is important that the raffle price is competitive in relation to the others.
• Number of tickets: How many tickets do you expect to sell in your raffle? This should be a determining factor in the price of each ticket.

With this in mind, you should be careful when selling your tickets so you can have a raffle at a good price and be profitable.

Here, as a tip, think about the final price of a product. For example, if it costs R$ 100.00, you have 100 raffle tickets to sell. If you sell each ticket at R$ 10.00, you'll have a gross total of R$ 1,000.00. And the winner of the raffle goes home with their product, which they only paid R10% for.

In general, depending on all the factors presented, raffles charge between 1% and 10% of the total product value per ticket. To facilitate sales, more expensive products usually have more numbers to reduce the cost.

How to promote a raffle?

There are several ways to promote your raffles. And you should always use eye-catching techniques to achieve the desired results.

You should spread the word among friends and family, telling everyone about the raffle ticket you want to buy.

Social media is a powerful tool for promoting your raffle and achieving sales success.

Likewise, if you are part of communities, such as schools, courses, churches and others, you can take the opportunity to let everyone know that you are holding your raffle.

For your promotion to be a success, you must make the value of your raffle, which prizes will be drawn, how the drawing process will be carried out and what the cause is (if there is one).

All of this will attract the public's attention and make you sell more and more tickets, making your business a success.

What are the steps to make a raffle?

Here's a step-by-step guide to help you create your raffle:

1. Determine the raffle layout. Choose a template that matches the theme and create a unique and colorful layout. You can also opt for pre-made tickets that are sold. The most popular are those that use people's names instead of numbers.
2. Choose a raffle theme that helps illustrate the cause for which it's being held. If it's for a specific cause, why not use this information when advertising your raffle? This will grab people's attention.
3. Choose a good prize that will be useful to people or that they'll really want to buy. Remember that the prize should be relevant to your target audience and useful.
4. Set a price to charge that matches the prize being raffled and that participants can afford. An attractive price will be key to the raffle's success, especially if it's a well-designed prize.
5. Create an engaging caption that encourages people to enter the raffle.
6. Request buyer information and provide a unique registration number for each participant. Also, make it clear who is organizing the event.
7. Define a suitable location for the drawing, as well as the date, so participants are fully aware of everything. Whether it's online or in-person, you should determine how the drawing will take place.
8. Sell tickets and share them on social media.
9. Prepare the raffle and award the prizes. Remember to share the results on all social media channels and take photos of the entire raffle process to ensure maximum transparency.

How to legally hold a raffle?

According to the law, you can run raffles for recreational purposes and as prizes without any problems. This activity is permitted, and you have no problem with it.

However, if there is a larger prize at stake, with a high value like a car, for example, you must have registration and authorization from the Ministry of Economy to be able to hold your raffle.

What is this about raffling through the federal lottery?

One way to give your raffle even more credibility is to use federal lottery numbers. This way, you can be more confident that the draw will be more reliable.

The raffles held by the lottery show the winner as the one who has the same number as the final number drawn, which can be:

• Divided into 100 tickets numbered from 00 to 99, where the final ten determines the winner.
• Divided into 1000 tickets numbered from 000 to 999, where the final hundred determines the winner.
• Divided into 10,000 tickets numbered from 0000 to 9999, where the final thousand determines the winner.

Generally, raffles with more people are those with more expensive prizes.

It is a way to publicize and ensure that the draw is determined before the raffle begins.

Frequently asked questions

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