How to know a company's revenue? See some different ways!

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Igor

With over a decade of experience in SEO and digital marketing, Igor Bernardo specializes in organic traffic strategies that deliver real results—such as increased visibility, generated...

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05/07/2025

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Knowing a company's revenue can be a matter of curiosity or necessity. Whether you're an entrepreneur seeking to understand your competitors' performance, an investor evaluating market opportunities, or even someone interested in working in finance, understanding how to calculate or access a company's revenue is a valuable skill. This information can provide important insights into a company's financial health and growth potential.

In this article, we'll explore different ways to determine a company's revenue, from accessing public data to more specific techniques for those with direct access to accounting. Whatever your goal, you'll find the main methods and resources here to obtain this information clearly and objectively.

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Why is it important to know a company's revenue?

Revenue is one of the most relevant financial indicators when it comes to understanding a company's performance. It reflects the total revenue generated in a given period and is a direct measure of the company's ability to sell its products or services. For investors, suppliers, competitors, and even consumers, this information can reveal a lot about an organization's financial health and growth potential.

For investors, for example, revenue helps assess whether a company is expanding or contracting, influencing decisions about buying or selling shares. Suppliers can use this data to gauge a company's ability to meet its financial commitments, while competitors analyze revenue to adjust their market strategies. Consumers, especially in sectors like retail, may view revenue as a reflection of the popularity or quality of the products and services offered.

How to find out a company's revenue

In some situations, it may be possible to discover a company's revenue, whether for market analysis, competitor assessment, or investment decision-making. While not all companies publicly disclose their financial data, especially private ones, there are some ways to access or estimate an organization's revenue. Here are some ways to do this:

  • Public financial reports: Publicly traded companies are required to publish annual and quarterly reports, which include revenue and other financial data. These reports can be found on the Securities and Exchange Commission (CVM) website or on the companies' own websites.
  • Published balance sheets and financial statements: Some companies, even if they are not publicly traded, voluntarily disclose their financial results on specialized websites, news portals or in professional associations.
  • Websites specializing in financial data: There are platforms, such as Serasa Experian and Boa Vista, that provide financial information about companies, including estimated revenue, through paid or free reports.
  • Market estimates: In some cases, it's possible to estimate a company's revenue by analyzing market data, such as industry share, number of customers, or sales volume. This is common in competitive analysis.
  • Financial consulting: To obtain more detailed information about a specific company's revenue, you can hire financial consulting services, which conduct market research and prepare detailed reports with estimates.

Now we will go into more detail and instruct you so that you are able to find out how much a company makes.

How to find out your revenue by consulting financial reports

One of the most accurate ways to determine a company's revenue is by consulting its financial reports. Publicly traded companies, for example, are required to publish this information periodically, making the process accessible. These reports, such as the Income Statement (IS), include detailed information on revenue and revenue.

Here's a simple step-by-step guide to viewing these reports:

  1. Access the website of the Securities and Exchange Commission (CVM): In Brazil, publicly traded companies are required to submit their reports to the CVM. You can search for the company you're interested in on the website.
  2. Search for the company: Use the company name or ticker symbol to locate available financial reports.
  3. Access the documents: Look for the Income Statements (IS) or quarterly reports, which present information about revenue.
  4. Identify gross revenue: In the report, locate the “Gross Revenue” or “Operating Revenue” section, which corresponds to the company’s total revenue.
  5. Write down the desired period: Check the revenue for the period you are analyzing, whether quarterly or annual.

How to find out how much you earn from paid platforms and specialized services

For companies that don't publicly disclose their financial reports, such as many private companies, it's still possible to obtain revenue estimates through paid platforms and specialized services. These services offer detailed reports with company financial data, including credit analysis and revenue estimates.

Here are some options:

  • Credit analysis companies: Services such as Serasa Experian and Boa Vista provide detailed financial reports, including revenue estimates, credit history, and other economic indicators. These platforms are widely used by suppliers, investors, and business partners to assess the financial health of companies in Brazil.
  • International platforms: Tools like Bloomberg offer consolidated financial data on global companies. They provide access to revenue information, financial statements, and other economic performance analyses. Bloomberg is widely used by investors and market analysts to make decisions based on robust data.

How to calculate my company's revenue

Calculating your company's revenue is a simple process, but essential for gaining a clear understanding of your financial performance. Revenue is simply the sum of all sales made in a given period, excluding costs and expenses. To do this, we use the following formula:

Formula to calculate Revenue

The formula for calculating a company's revenue is very simple. It works like this:

Revenue = Quantity of Products Sold x Unit Sales Price

How to get the information to calculate revenue

Now, let's understand each of the variables in this formula and how you can obtain this information:

  • Quantity of Products Sold: This data can be found in your sales reports. If you use a management system or point-of-sale software, this information will be automatically organized. Otherwise, you can consult it through issued invoices, order records, or any other method you use to record your sales.
  • Unit Sales Price: The unit selling price is the price at which you sell each product or service. This value can vary depending on promotions or discounts applied, so it's important to use the average or calculate revenue separately for each price applied. This data can also be taken from sales records or invoices.

With these two pieces of data in hand, simply multiply the quantity of products sold by the unit sales price to obtain the total revenue for the desired period.

Sobre o autor

Igor Bernar

Igor

Editor-in-Chief

With over a decade of experience in SEO and digital marketing, Igor Bernardo specializes in organic traffic strategies focused on real results—such as increased visibility, lead generation, and sales. He currently heads the SEO department at Geniuzz.

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