Picpay or Nubank: which one is more worthwhile for you?

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Igor

With over a decade of experience in SEO and digital marketing, Igor Bernardo specializes in organic traffic strategies that deliver real results—such as increased visibility, generated...

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05/07/2025

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If you want to open a digital account, have access to credit cards, and still take advantage of financial transactions, choosing the right bank will make all the difference in ensuring you get more benefits when using it. 

Two fintechs are very strong in the market, raising a huge question: Picpay or Nubank, which is best for me? And that's precisely what we at Geniuzz will answer through this comparison.

Stay tuned to find out everything each bank has to offer!

Who charges less fees: PicPay or Nubank?

The first step to getting to know a digital bank is to understand the fees it charges when using its accounts and services, so you know exactly what you'll pay for each transaction.

Check the fees charged by Picpay's digital wallet and Nubank's to find out which is more advantageous. 

Picpay Fees

  • Account opening: free.
  • Account withdrawals: R$ 6.50 per transaction.
  • PIX: yes. 
  • Add money with debit: 1,99% per transaction.
  • Payments of bills by credit: R$ 4.99 per transaction.

Nubank Fees

  • Account opening: free.
  • Account withdrawals: R$ 6.90 per withdrawal.
  • Ted and deposit via bank slips: free and unlimited.
  • Maintenance cost: free. 
  • Unlimited PIX.

Which bank has the best fees?

Fees paid are the most important part of a digital account, as they allow you to know exactly how much you'll pay for your banking transactions.

In this regard, we consider Nubank and Picpay's digital wallet to be a tie, as they have very similar fees. 

Which bank offers the best services: Picpay or Nubank digital wallet?

Another very important option when choosing a good digital account is to know each of the services offered by banks so that you know which one will suit you best. 

Both Picpay and Nubank's digital wallets offer a variety of services to their customers. Check out what they offer!

Picpay digital wallet services

  • Free digital account. 
  • Payments via the app. 
  • Deposit by bank slip.
  • PIX (receiving and sending).
  • Credit card. 
  • Cashback in stores. 
  • Cell phone top-ups.

Nubank Services

  • Pix (sending and receiving).
  • Free digital account.
  • Transfer by TED and DOC.
  • Deposit by bank slip.
  • Bill payment.
  • Pre-approved loan.
  • Income through automatic CDI.
  • Investments. 
  • Toll and parking tag. 
  • Nu rewards program (paid).

Which bank is the best in services?

Regarding services, we consider everything the bank and digital wallet have to offer their customers, aiming to improve each person's life and help with all their daily tasks. 

We consider it a victory for Nubank because the bank offers the option of pre-approved loans to its customers. 

Best credit cards: Picpay or Nubank?

Both Nubank and Picpay offer customers credit cards that you can use for your everyday life. These cards work as debit cards, like your checking account card, and also offer a credit option. 

See a comparison of Picpay and Nubank cards.

Picpay Cards

  • International Picpay Card with no annual fees.

Nubank Cards

  • Nubank Visa Gold card with no annual fees.
  • Nubank Ultraviolet Card (annual fee of 12 of R$ 49.00).

Which bank is best for cards?

Cards are always present in digital accounts, primarily to allow for account control and to provide credit for purchases. Therefore, a credit card is essential in the assessment.

Nubank wins in this regard by offering customers more than one card option, with the Cartão Ultravioleta, a Black card for VIP customers, while Picpay only has one card. 

Which yields more: Picpay or Nubank?

The money you receive, deposit, or transfer to your digital account. Therefore, it's important to understand the returns on each digital account to determine which one is best for you. 

See the difference in performance between Nubank and Picpay.

Picpay Income

  • The income is automatic.
  • Yields 102% of CDI.

Nubank's Income

  • Money yields automatically.
  • Yields 100% of CDI.

Which bank is the best in terms of returns?

The rate used by digital banks for returns is the CDI. This means you'll have a higher return than a savings account. And one advantage is that both offer automatic returns, meaning the money in your account is already earning interest.

But here is a victory for Picpay's digital wallet, which has a yield of 102% of the CDI on the deposited money. 

Which bank has the best app: Picpay or Nubank?

Picpay App

  • Available for Android and iOS.
  • Price: free.
  • Simple application, with all the functions so that the person can use it very easily. 

Nubank App

  • Availability: Android and iOS.
  • Price: Free.
  • Practical application, with all information on the screen and easy to access.

Which bank has the best app?

Apps are convenient and convenient for you to have better access to your account. The convenience of digital accounts lies in the fact that you can resolve all issues and perform transactions through the apps.

In this regard, there is a tie between the Picpay app and the Nubank app. 

Which is safer: Picpay or Nubank?

When it comes to security, it's essential for you to have confidence when managing your money and knowing that you won't suffer losses in the event of problems, as well as knowing that you have security in all transactions.

See how Picpay and Nubank security works.

Picpay Security

  • Password for payment.
  • Fingerprint recognition.
  • Money has the security of the company. 
  • Certain income.
  • Founded in 2012.

Nubank Security

  • Password security.
  • Fingerprint recognition.
  • Digital bank registered with the Central Bank of Brazil.
  • It is insured by the Credit Guarantee Fund.
  • Founded in 2013. 

Which of the two is better in security?

When it comes to security, it's crucial when handling your money and ensuring your money is always safe and prevents unauthorized access to your account. In this regard, both banks are safe.

There is a victory here for Nubank because the digital bank has FGC insurance, which guarantees up to R$250,000 in the event of the bank's bankruptcy. 

How to open a Picpay account?

The process of opening a Picpay account is simple and can be done quickly, from home. Approval is very fast, usually within a few hours, and it's completely online, so anyone over 18 can open an account. 

To help you, we've put together a step-by-step guide on how to open your Picpay account. Check it out.

Step by step guide to opening a Picpay account

See how to create your Picpay account.

  • Access your smartphone's online store and download the Picpay app.
  • Install and open the application.
  • Tap “create new account”. 
  • Fill in the requested personal data.
  • Fill in all personal documents. 
  • You will need to upload two photos: one of your document and a selfie holding the document.
  • Check that everything is correct and send the proposal. 
  • Once the account is released, you will receive an email notifying you of the account release. 

How to open a Nubank account?

Nubank is an institution whose main characteristics are the fact that it brings facilities to its customers, starting with the opening of their account, a digital 100% process that allows anyone over 18 years of age to obtain the account. 

So, see how you can easily open your Nubank account and have your digital account quickly. 

Step by step guide to opening a Nubank account

Find out how to open your Nubank digital account.

  • Go to your smartphone's online store and download the Nubank app.
  • Wait for the app to install and open it. 
  • Tap “Create new account”. 
  • Fill in your personal details. 
  • Enter your document number. 
  • Send a photo of your document and a selfie with it in hand. 
  • Check the proposal and send it to the bank. 
  • Wait for Nubank to release your account. 

So, which bank should I choose?

When choosing a good digital bank, consider all aspects, such as fees, cards, services, and ease of use. This way, you can get a comprehensive analysis and determine which app is best for you.

Customer reviews on Reclame Aqui give Picpay a 7.3 rating, while Nubank gives it an 8.3 rating, an excellent score.  

Of the two, Nubank was our choice because it offers the security of the FGC and options like pre-approved loans to customers. 

Did you like our review? Check out our website for more information. 

Sobre o autor

Igor Bernar

Igor

Editor-in-Chief

With over a decade of experience in SEO and digital marketing, Igor Bernardo specializes in organic traffic strategies focused on real results—such as increased visibility, lead generation, and sales. He currently heads the SEO department at Geniuzz.

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