Política de Privacidade

Welcome to our Privacy Policy. This document was created to explain who we are, how we handle your personal data, and the measures we take to ensure maximum security during your interaction with us.


The Privacy Policy of MDC DIGITAL MARKETING LTDA, registered under Registration/CNPJ No. 28.988.904/0001-96, aims to clarify to the users of our services our commitment to transparency, security, and compliance with applicable data protection laws.


This Policy describes what data we collect, how we use and store it, who we share it with, and what your rights are as the subject of this information. We recommend carefully reading all the points described herein.


By using our services, you confirm that you have read, understood, and agreed to the terms of this Privacy Policy, and you acknowledge that the data controller responsible for processing your personal data will be MDC DIGITAL MARKETING LTDA, headquartered at Alameda do Ingá 16, Vale do Sereno.

If you have any questions or wish to exercise your rights regarding your personal data, you may contact our Data Protection Officer (DPO) at: [email protected].


Application of this Policy

This Policy is valid for all websites, applications, and digital platforms associated with this company. By accessing or using our services, you consent to the collection, use, and sharing of your information as described in this document.


What Data We Collect

We collect different types of data to offer a personalised and efficient experience:

  • Registration Data: Name, ID document, address, phone number, email.
  • Browsing Data: IP address, cookies, browsing history.
  • Authentication Data: Passwords, access tokens, geographic location.
  • Personal Management Data: Expense, budget, and income information (when voluntarily entered by the user exclusively for use in the application's personal organisation tools).
  • Interaction Data: Information about your actions on our sites and applications.

Data Processing Purposes

We use your personal data for the following purposes:

  • Service Operation: To create and manage accounts, authenticate users, and process internal transactions.
  • Experience Personalization: To tailor content, offers, and advertisements to your profile.
  • Legal Compliance: To meet legal and regulatory requirements.
  • Continuous Improvement: To conduct analysis and research to improve our services.


Privacy Rights in Australia (Privacy Act 1988)

If you reside in Australia, the Privacy Act 1988 and the Australian Privacy Principles (APPs) give you the right to request access to and correction of your personal data, to complain about how it is handled, and to opt out of direct marketing. MDC DIGITAL MARKETING LTDA confirms that it does not sell users' personal information to third parties. Complaints may also be lodged with the Office of the Australian Information Commissioner (OAIC). To exercise your privacy rights, contact us at: [email protected].


Personalised Advertising and Restrictions

In accordance with Google's policies: We do not use Google products or Google ad codes to select or target personalised ads based on sensitive information, including, but not limited to:

  • Activities of children under 13.
  • Health data or medical history.
  • Negative financial status (low credit score, high debt).
  • Racial or ethnic origin.
  • Religious or ideological beliefs.
  • Criminal background.
  • Political affiliation or trade union membership.
  • Sexual orientation or behavior. In the United States and Canada, audiences may not be targeted for housing, employment, or credit ads based on gender, age, marital status, parental status, or ZIP code. All advertisers using personalised advertising must have legal rights to use target audience data and display clear notices indicating that the ad was selected based on interests.


Use of Cookies and Similar Technologies

We use cookies to improve your browsing experience, personalize content, conduct analysis, and show advertisements. Additionally, third parties, including Google, may use cookies, web beacons, and IP addresses to collect information as a result of ad serving on our site. You can manage or disable cookies directly in your browser settings. However, doing so may limit some functionalities.


Opt-Out Option for Personalised Advertising

You have the right to opt-out of receiving interest-based personalised advertising. You can exercise your opt-out right as follows:

  • Through Google: Visit Google Ad Settings to manage the preferences of ads shown to you and turn off personalisation.
  • Through the Network Advertising Initiative (NAI): Use the NAI Opt-Out Tool to opt-out of participating advertising networks.


Data Sharing

We may share personal data with:

  • Affiliated Companies: For service integration and improvement.
  • Partners and Service Providers: Exclusively technological infrastructure providers, cloud hosting, and payment processors.
  • Legal Authorities: When required by law or judicial order.
  • Authorised Third Parties: For specific purposes such as targeted advertising, with proper consent. We do not sell your data to competing companies or entities outside our business scope.


Data Subject Rights

You have the following rights regarding your personal data: Request confirmation and access to your data; Request correction or deletion of data; Revoke consent for data use; Request information about sharing with third parties; Exercise the right to data portability. To exercise your rights, send your request to: [email protected].


Data Retention and Information Security

We store your data for the time necessary to fulfill the purposes described in this Policy, observing legal and regulatory deadlines. We adopt strict measures to protect your personal data: Restricted access control, encryption of sensitive information, monitoring of suspicious activities, and continuous training of our team in safe practices.


Changes to This Policy

MDC DIGITAL MARKETING LTDA may modify this Privacy Policy at any time, especially due to legal changes. Whenever there are relevant changes, the new version will be published on our official channels. By continuing to use our products and services after an update, you accept the new terms.


Contact with the Data Protection Officer (DPO) If you have questions, complaints, or need to address any matter related to personal data protection, you may contact our DPO:

  • Officer (DPO): João Augusto
  • Email: [email protected]
  • Address: Alameda do Ingá 16, Vale do Sereno